Um...even = Ordinary

From creation to prodcution, both tasks are all done by one person, two hands

From LGBT to social conscience, state of minds are all performed by one person

After countless setbacks and sedimentations, it finally comes into what it is today. We are not constrained by any one. We are just loyal to ourselves

"Um...even" was born in Hong Kong. It is not only our brand, but also our attitude. The brand raises some queries: Who is normal? Who could be couples? Which way is smooth to us? We don't believe in generality, we only believe in human's unity and uniqueness, even though they always carry different norms or criterion

We try to show our attitude with the simplest pictures, share many daily but always being forgotten stories. We hope to find some bosom friends through our products, instead of pleasing everyone

All the way to 2019, we have a thorough understanding of the word 'even'. Therefore, we gave her a Chinese name means 'ordinary'.We hope that life without fear is no longer a luxury good.All of us can be an ordinary person

No matter 'Ordinary' or 'Um...even', I am what I am. I am always a person who does not want to compromise